1 Million Strong

As Strategic Creative Director at Silent Partners, I helped lead the launch and ongoing evolution of the largest recovery-focused campaign in the U.S.

What began as a strategy and brand identity engagement grew into a full-scale movement—spanning marketing plans, digital strategy, copywriting, event collateral, content capture, merchandise, and website development. Over two years, the campaign generated 300+ earned media mentions, 20+ industry adoptions, 40+ new partnerships, and over 1,100 new Phoenix members—redefining recovery and reshaping the national conversation around addiction and hope.

Responsibilties

Creative Direction, Visual Identity Design, Launch Campaign & Execution, Photography & Video Direction, Packaging Redesign, Event Experience Design, Web Design, Digital Marketing Campaign