CHANGING THE CONVERSATION, CREATIVELY.
CHANGING THE CONVERSATION, CREATIVELY.
As Strategic Creative Director at Silent Partners, I’ve led the creative vision for 1 Million Strong—an initiative from Stand Together—since its launch in 2022.
Originally designed to normalize recovery in music culture, the campaign has grown into a nationwide mental health movement that now partners with artists, venues, festivals, and fans to build sober-inclusive spaces and spark connection through shared experiences in music, sports, and entertainment.
My work has spanned brand identity, campaign strategy, content development, digital platforms, merchandise, experiential activations, and creative direction across all channels. Together, we’ve redefined what belonging looks like in culture—and helped shift how recovery and mental health are understood, expressed, and celebrated in everyday life. Over two years, the campaign generated 300+ earned media mentions, 20+ industry adoptions, 40+ new partnerships, and over 1,100 new Phoenix members—redefining recovery and reshaping the national conversation around addiction and hope.
RESPONSIBILITIES
Creative direction and oversight across brand identity, campaign development, digital experience, content production, and event activation—including strategy, execution, and cross-functional collaboration with internal and external teams.
