Uncovered Skin Care

IAs part of the broader Pure Romance rebrand, our team at Hyperquake was asked to develop the positioning and visual identity for a new skincare line. Rather than segmenting by gender, we recommended a universal approach—rooted in function, benefit, and timeless simplicity. The result: a clean, minimalist brand built for broad appeal and designed to deliver high-quality formulations at an accessible price. This concept of “attainable luxury” guided everything from strategy to packaging—proving that premium skincare doesn’t need to come with a premium ego.

Responsibilties

Creative Direction, Packaging Design