BrightView Health

BrightView’s mission to deliver compassionate outpatient addiction treatment was clear—but their creative execution needed to better reflect that care and credibility.

As a freelance creative director and designer, I elevated the brand’s existing guidelines by refining visual assets and applying them with greater consistency, warmth, and clarity across campaigns, patient materials, and digital touchpoints—ensuring the brand showed up with the same trust and intention as the work it represents.