The Challenge

Future of StoryTelling operated at the intersection of technology, science, creativity, and immersive experience, but its brand identity did not fully reflect the progressive nature of the platform. The challenge was to create a system that felt as innovative as the work itself while remaining flexible enough to evolve alongside emerging technologies and new forms of storytelling.

The Solve

I helped lead the team in creating a more dynamic visual and verbal identity built around experimentation, imagination, and the convergence of disciplines. We developed a flexible design system that could scale across digital, environmental, content, and event experiences while giving FoST a more distinctive and cohesive point of view.

The Impact

The new identity gave FoST a stronger platform for expressing its role at the forefront of storytelling and technology. The system came to life across the 2018 Summit in New York City, creating a more unified experience across every touchpoint and giving the brand greater clarity, consistency, and visual impact.